Kike Martínez Iraola has a degree in Business Administration and Management (Marketing & Commercial Management Specialty) from the University of the Basque Country. Although he started his professional career as an administrative technician in an important touristic group in the Basque Country (Grupo AM), whilst studying at university he discovered what today is one of his main passions: Marketing. This joy and passion made him specialize, in 2020, in Marketing and Communications for Fashion and Luxury Brands from the Universidad Complutense de Madrid. Thanks to this Diploma, he discovered that the knowledge acquired could be directly applied in different activities, especially those that are facing, like the fashion industry, a strong transition towards more sustainable and digital models.

Fully aware of the agile digitalization society and businesses are living (especially with COVID-19), Kike started in 2021 with a Master in Digital Marketing, Publicity and Design. This master made him combine work in the Marketing Department of an enterprise that developed chemical products (Zorelor S.A.) in the morning, and the 2-hour lectures in the evening. This one-year experience at Zorelor S.A. made Kike grow a lot as a Marketing professional, as he was the only executor of every communicational action coming from the enterprise (Video & Photography Production and Edition, Social Media Management, Search Engine Optimization, Graphic Design, Offline Marketing…). This made him feel confident and capable of facing with illusion and great motivation such an important and delightful opportunity that implies working for a referent institution like CIC energiGUNE.

In June 2022 he joined CIC energiGUNE as Marketing & Communication Technician.

• 2017-2019. 5+11 FOUNDATION | Basketball Coach of the Junior Teams | Main Functions: Training Planning. Teams’ and Players’ Management. Assistant in Foundation’s events.
• 02/2019-11/2019. GRUPO AM - AZUL MARINO VIAJES | Administrative Assistant | Main Functions: Support to Administration Dpt. Use of Tools to support Sales & Billing Departments. Internal (with different brand branches around Spain) and external (Suppliers, Customers…) Communication.
• 05/2019-06/2019. ADIDAS via GoldenGoose Events | Master of Ceremonies | Main Functions: Brand Awareness generation. Event Animation. Team’s Organization & Management.
• 2021-2022. ZORELOR S.A. | Marketing & Communication Technician | Main Functions: Internal & External Communication’s Content and Material Development (labels, bills, newsletters, brochures…) Video & Photography edition. Social Media Management (Creativity Development, Copywriting, Publications’ Scheduling via Calendar, Social Ads Management…). Enterprise’s environment strategic analysis. Web Design. Analytics. Search Engine Optimization (SEO).

• Degree in Business Administration and Management. Marketing & Commercial Management Specialty. UPV/EHU. Bilbao (2015-2021)
• Diploma in Marketing and Communications for Fashion and Luxury Brands. Universidad Complutense de Madrid & Elle Education. (2019-2020)
• Technological Development Course. Mobile Business Strategy. INKOR Formación. (2021)
• Master in Digital Marketing, Publicity and Design. TALENTic Scholarship. Nett Digital School. (2021-2022)